Jelly Roll chooses FullCircle ahead of his next wave of high-demand releases
Jelly Roll chooses FullCircle ahead of his next wave of high-demand releases
Silicon Valley, CA, USA
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January 7, 2026
Press Release
Press Release
Press Release
Jelly Roll- whose rise from independent releases to chart-topping success has reshaped modern country and hip-hop- has built a deeply loyal fanbase through raw, unfiltered storytelling in songs like “Son of a Sinner,” “Need a Favor,” and “Save Me.” Today, Jelly Roll joins a growing group of artists leveraging FullCircle to deliver fast, frictionless, and on-brand commerce experiences to fans at scale.
Jelly Roll- whose rise from independent releases to chart-topping success has reshaped modern country and hip-hop- has built a deeply loyal fanbase through raw, unfiltered storytelling in songs like “Son of a Sinner,” “Need a Favor,” and “Save Me.” Today, Jelly Roll joins a growing group of artists leveraging FullCircle to deliver fast, frictionless, and on-brand commerce experiences to fans at scale.
With multiple #1 records, sold-out tours, and a fan community that shows up in massive numbers during high-intent moments, Jelly Roll’s store has become a critical touchpoint. That level of demand requires performance, stability, and speed. To ensure his store holds up when it matters most, Jelly Roll needed a reliable, self-serve solution- and he chose FullCircle.
With multiple #1 records, sold-out tours, and a fan community that shows up in massive numbers during high-intent moments, Jelly Roll’s store has become a critical touchpoint. That level of demand requires performance, stability, and speed. To ensure his store holds up when it matters most, Jelly Roll needed a reliable, self-serve solution- and he chose FullCircle.
Why Jelly Roll chose FullCircle to support peak demand across his store
Why Jelly Roll chose FullCircle to support peak demand across his store
As Jelly Roll’s audience continues to grow, moments of fan engagement increasingly translate into sudden, high-intent traffic to his online store. Limited drops, new releases, and peak-demand periods leave little room for slow load times, broken paths, or failed checkouts.
As Jelly Roll’s audience continues to grow, moments of fan engagement increasingly translate into sudden, high-intent traffic to his online store. Limited drops, new releases, and peak-demand periods leave little room for slow load times, broken paths, or failed checkouts.
For Jelly Roll’s team, the priority was clear: keep the store fast, reliable, and easy to manage- without introducing heavy custom builds or ongoing technical overhead. They needed a solution that could be self-serve, resilient under pressure, and ready by default.
For Jelly Roll’s team, the priority was clear: keep the store fast, reliable, and easy to manage- without introducing heavy custom builds or ongoing technical overhead. They needed a solution that could be self-serve, resilient under pressure, and ready by default.
FullCircle delivered exactly what we needed- a lightweight layer designed to support high-traffic commerce moments while staying seamlessly integrated with our existing store infrastructure.
FullCircle delivered exactly what we needed- a lightweight layer designed to support high-traffic commerce moments while staying seamlessly integrated with our existing store infrastructure.
Experience a part of FullCircle on Jelly Roll’s official website
Experience a part of FullCircle on Jelly Roll’s official website
Open Jelly Roll Official store
A rise built on real momentum
A rise built on real momentum
For an artist whose career has accelerated at an extraordinary pace, scale was not theoretical- it was happening in real time.
For an artist whose career has accelerated at an extraordinary pace, scale was not theoretical- it was happening in real time.
In just a few years, Jelly Roll has grown from independent releases into a chart-topping, cross-genre force, with multiple #1 records and a fanbase that shows up in massive numbers during moments that matter most. Each release, drop, or cultural moment drives intense waves of attention- and with it, immediate purchasing intent.
In just a few years, Jelly Roll has grown from independent releases into a chart-topping, cross-genre force, with multiple #1 records and a fanbase that shows up in massive numbers during moments that matter most. Each release, drop, or cultural moment drives intense waves of attention- and with it, immediate purchasing intent.
But that momentum brought increasing operational pressure.
“As fan engagement around new releases and limited merchandise drops continued to grow, we became increasingly aware of how fragile many store setups are under real pressure. Traffic doesn’t arrive gradually- it hits all at once. FullCircle gave us the confidence that our store would hold up when it mattered most, without compromising the fan experience.”
“As fan engagement around new releases and limited merchandise drops continued to grow, we became increasingly aware of how fragile many store setups are under real pressure. Traffic doesn’t arrive gradually- it hits all at once. FullCircle gave us the confidence that our store would hold up when it mattered most, without compromising the fan experience.”
“With the volume of fans showing up at the same time, managing speed, reliability, and consistency manually just wasn’t sustainable. The scale was significant, and we needed something our team could run independently. FullCircle allowed us to stay in control, move fast, and protect the experience for fans without adding operational overhead.”
“With the volume of fans showing up at the same time, managing speed, reliability, and consistency manually just wasn’t sustainable. The scale was significant, and we needed something our team could run independently. FullCircle allowed us to stay in control, move fast, and protect the experience for fans without adding operational overhead.”
The magic of invisible technology
The magic of invisible technology
The magic of invisible technology
The power of invisible performance
The power of invisible performance
“It was critical that the technology never got in the way of the experience. Fans shouldn’t feel systems working- they should just feel everything move fast and work as expected. We saw too many solutions that promised scale, but introduced friction the moment traffic spiked.”
“It was critical that the technology never got in the way of the experience. Fans shouldn’t feel systems working- they should just feel everything move fast and work as expected. We saw too many solutions that promised scale, but introduced friction the moment traffic spiked.”
With the kind of demand Jelly Roll sees around releases and merchandise drops, traffic doesn’t rise gradually- it arrives all at once. Spikes compound quickly, and even small weaknesses in store infrastructure become visible to fans.
With the kind of demand Jelly Roll sees around releases and merchandise drops, traffic doesn’t rise gradually- it arrives all at once. Spikes compound quickly, and even small weaknesses in store infrastructure become visible to fans.
That reality led Jelly Roll’s team through months of evaluating options that could handle scale without adding complexity. They weren’t looking for heavy automation or intrusive tooling- they needed something dependable, self-serve, and quiet. That search ultimately led them to FullCircle.
That reality led Jelly Roll’s team through months of evaluating options that could handle scale without adding complexity. They weren’t looking for heavy automation or intrusive tooling- they needed something dependable, self-serve, and quiet. That search ultimately led them to FullCircle.
“FullCircle never felt like a layer we had to manage. It wasn’t some clunky automation bolted onto the store- it just worked. At this point, it’s so deeply part of how the store runs that you almost forget it’s there, until you realize how much pressure it’s quietly handling.”
“FullCircle never felt like a layer we had to manage. It wasn’t some clunky automation bolted onto the store- it just worked. At this point, it’s so deeply part of how the store runs that you almost forget it’s there, until you realize how much pressure it’s quietly handling.”
On never compromising
“Choosing FullCircle as Jelly Roll’s store continues to scale reflects a clear decision to never compromise on quality- especially during moments when fan demand is at its highest said Ananya Jain McLaughlin, CEO of FullCircle.
“Jelly Roll’s relationship with his fans is built on honesty and showing up when it matters. Artists like him have every right to demand commerce experiences that are fast, reliable, and respectful of that connection. And his fans deserve nothing less- every time they show up. FullCircle is proud to help make that possible.”
Jelly Roll on his three Grammy nominations:
When I look at these nominations, All I see is god
Built for the moments that matter
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COPYRIGHT © 2026 FULLCIRCLE TECHNOLOGIES INC. ALL RIGHTS RESERVED.
FullCircle’s official inbox is at
connect@fullcircle.fyi
Explore FullCircle
COPYRIGHT © 2026 FULLCIRCLE TECHNOLOGIES INC. ALL RIGHTS RESERVED.
FullCircle’s official inbox is at
connect@fullcircle.fyi
Explore FullCircle