Press Release
Press Release
Press Release
Silicon Valley, CA, USA
Silicon Valley, CA, USA
-
January 7, 2026
January 7, 2026
The global pop phenomenon chooses FullCircle as 60 million+ fans gear up for her biggest year in music
The global pop phenomenon chooses FullCircle as 60 million+ fans gear up for her biggest year in music
Lauper- whose career spans four decades with timeless hits like “Girls Just Want to Have Fun,” “Time After Time,” and “True Colors” - joins the elite class of artists leveraging FullCircle to deliver fast, frictionless, and on-brand experiences to her global fanbase of millions.
Lauper- whose career spans four decades with timeless hits like “Girls Just Want to Have Fun,” “Time After Time,” and “True Colors” - joins the elite class of artists leveraging FullCircle to deliver fast, frictionless, and on-brand experiences to her global fanbase of millions.
With over 30 million records sold worldwide, multiple Billboard chart-topping singles, and a fan community that stretches across continents, Lauper’s ecosystem demands performance, and scale. Cyndi needed a reliable partner who could deliver- and she chose FullCircle.
With over 30 million records sold worldwide, multiple Billboard chart-topping singles, and a fan community that stretches across continents, Lauper’s ecosystem demands performance, and scale. Cyndi needed a reliable partner who could deliver- and she chose FullCircle.
Why Cyndi Lauper chose FullCircle ahead of her biggest year yet
Why Cyndi Lauper chose FullCircle ahead of her biggest year yet
Lauper and her team began evaluating technology partners well ahead of the tour- speaking with a broad set of providers across ticketing, retail, and customer experience co’s. While many could solve for individual pieces, none were able to manage sales, fans, and operational complexity together on the world stage scale- without breaking the fan experience.
Lauper and her team began evaluating technology partners well ahead of the tour- speaking with a broad set of providers across ticketing, retail, and customer experience co’s. While many could solve for individual pieces, none were able to manage sales, fans, and operational complexity together on the world stage scale- without breaking the fan experience.
“As the Rock & Roll Hall of Fame moment drew closer, we became increasingly concerned about how brittle many existing solutions were under real pressure. FullCircle didn’t just handle the full lift- they went further and handled every tiny detail, and thought of all situations. Thankfully we were able to protect the fan experience- end to end.” said senior Operations executive from Cyndi Lauper’s team.
“As the Rock & Roll Hall of Fame moment drew closer, we became increasingly concerned about how brittle many existing solutions were under real pressure. FullCircle didn’t just handle the full lift- they went further and handled every tiny detail, and thought of all situations. Thankfully we were able to protect the fan experience- end to end.” said senior Operations executive from Cyndi Lauper’s team.
…with such a huge number of fans, hiring and training to handle each customer, order, and fan- and with detailed personalization- was impossible. The scale at which we had to do this was huge, and we could not have done it without FullCircle.
…with such a huge number of fans, hiring and training to handle each customer, order, and fan- and with detailed personalization- was impossible. The scale at which we had to do this was huge, and we could not have done it without FullCircle.
A legacy built to endure
A legacy built to endure
For an artist whose career spans generations, scale was not theoretical. The team was living the reality.
For an artist whose career spans generations, scale was not theoretical. The team was living the reality.
Across more than 40 years of music history, Cyndi Lauper has sold 30+ million records worldwide, with five+ major hit singles featured on Rolling Stone’s 500 Greatest Songs of All Time lists.
Across more than 40 years of music history, Cyndi Lauper has sold 30+ million records worldwide, with five+ major hit singles featured on Rolling Stone’s 500 Greatest Songs of All Time lists.
Each tour leg draws millions of fans, with purchasing demand consistently ranking among the top tier of global pop tours.
But with that scale came with mounting operational pressure.
Each tour leg draws millions of fans, with purchasing demand consistently ranking among the top tier of global pop tours.
But with that scale came with mounting operational pressure.
As tour announcements and exclusive merchandise drops accelerated toward December 2025, fan response times had climbed as high as 26 days- which was unacceptable to Lauper. As an artist whose brand stood for authenticity and connection, with millions of fans engaging simultaneously across commerce and ticketing, traditional technology systems began to fracture under the weight of demand.
As tour announcements and exclusive merchandise drops accelerated toward December 2025, fan response times had climbed as high as 26 days- which was unacceptable to Lauper. As an artist whose brand stood for authenticity and connection, with millions of fans engaging simultaneously across commerce and ticketing, traditional technology systems began to fracture under the weight of demand.
The magic of invisible technology
The magic of invisible technology
It was critical that the technology never felt robotic technology. We needed all AI and technology to feel undetectable. But we kept coming across partners who overpromised and underdelivered.
It was critical that the technology never felt robotic technology. We needed all AI and technology to feel undetectable. But we kept coming across partners who overpromised and underdelivered.
With metrics of Cyndi’s magnitude, volumes didn’t just spike- they compounded.
With metrics of Cyndi’s magnitude, volumes didn’t just spike- they compounded.
This led Lauper and her team on a hunt for a solution that spanned months and nations, till then found FullCircle. FullCircle led the approach as a true partner capable of honoring her legacy with elevating the fan experience, even at peak global demand.
This led Lauper and her team on a hunt for a solution that spanned months and nations, till then found FullCircle. FullCircle led the approach as a true partner capable of honoring her legacy with elevating the fan experience, even at peak global demand.
FullCircle was never some clunky ‘automation’. It delivered something truly invisible from day one. It’s fun trying to remember all the places FullCircle powers Cyndi’s ecosystem: it’s so deeply integrated now.
FullCircle was never some clunky ‘automation’. It delivered something truly invisible from day one. It’s fun trying to remember all the places FullCircle powers Cyndi’s ecosystem: it’s so deeply integrated now.
On never compromising
On never compromising
“Choosing FullCircle before her Grammy appearance in 2026, and ahead of her Rock & Roll Hall of Fame moment reflects Cyndi’s commitment to never compromise on quality.” said Ananya Jain McLaughlin, CEO of FullCircle.
“Choosing FullCircle before her Grammy appearance in 2026, and ahead of her Rock & Roll Hall of Fame moment reflects Cyndi’s commitment to never compromise on quality.” said Ananya Jain McLaughlin, CEO of FullCircle.
“Cyndi’s legacy transcends trends. She, of all artists, as the right to demand fan experiences that are deeply personal, fast, and consistently exceptional. And her fans deserve that delight- no matter where they are in the world. FullCircle is glad to have made that possible for Cyndi.”
“Cyndi’s legacy transcends trends. She, of all artists, as the right to demand fan experiences that are deeply personal, fast, and consistently exceptional. And her fans deserve that delight- no matter where they are in the world. FullCircle is glad to have made that possible for Cyndi.”
When asked what it was like working with Lauper and her team, Ananya J. McLaughlin had this to say:
When asked what it was like working with Lauper and her team, Ananya J. McLaughlin had this to say:
We share the same intolerance for mediocrity. That probably made it an easy decision to work together. And girls sure have a lot of fun together.
We share the same intolerance for mediocrity. That probably made it an easy decision to work together. And girls sure have a lot of fun together.
COPYRIGHT © 2026 FULLCIRCLE TECHNOLOGIES INC. ALL RIGHTS RESERVED.
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COPYRIGHT © 2026 FULLCIRCLE TECHNOLOGIES INC. ALL RIGHTS RESERVED.
FullCircle’s official inbox is at
connect@fullcircle.fyi
Explore FullCircle
COPYRIGHT © 2026 FULLCIRCLE TECHNOLOGIES INC. ALL RIGHTS RESERVED.
FullCircle’s official inbox is at
connect@fullcircle.fyi
Explore FullCircle